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We are excited to offer you a high performance plant based organic skincare line. Our products are handcrafted in small batches and made with the finest pure and purposeful synergistic botanical ingredients.

What started as a small shop on Etsy over a year ago, has now become an international award winning skincare line. Both of our Hero products we launched with, Renew Oil to Milk Cleanser and our Everlasting Facial Oil Serum, have been recognized and awarded the Editor's Choice in the Beauty Shortlist Awards for 2021. 


As part of our effort to help our environment and be sustainable, we have chosen Miron violet glass bottles for our packaging. As plants absorb solar energy, the increased level of photons is a great indication of the products’ vitality and quality. Violet glass acts as a barrier, preventing the loss of biophotonic activity of the precious botanicals against the damaging rays of the visible light spectrum, and allows portions of the UVA and infrared light waves in, keeping the ingredients inside fresher for longer. 

The shelf life of the products is improved, and therefore, it creates less waste. These beautiful glass bottles can be recycled and the labels can be removed, then re-purposed for use in your home.

Pure•ly Mei ~ WHAT'S IN A NAME?

When choosing our brand name, I knew I wanted to state what we were about, as in natural pure beauty, but the other half ... Mei (pronounced like ME).... is my whole heart. It comes from Meisha, my beautiful blessing. And so it was born, Pure•ly Mei. 


Sarah Elizabeth Duran, Founder & Formulator

I'm so grateful to everyone that makes a purchase from me. Every product is made from love, a driven passion, and the care to bring you the best organic skincare has to offer. I promise to keep doing my best to source ingredients responsibly with the most integrity and make sustainability my priority. Our planet deserves nothing less then that and our children deserve a future that is thriving in nature.